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NAESP Digital Communications Associate

National Association of Elementary School Principals (NAESP)

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Details
Posted:
April 13, 2018
Location:
Alexandria
mapContent
Salary:
Negotiable - based on Level 3
Type:
Full Time - Experienced
Category:
Communications/Editorial
Required Education:
4 Year Degree

The National Association of Elementary School Principals (NAESP) is accepting applications for the full-time position of Digital Communications Associate. The Digital Communications Associate works under the direct supervision of the Associate Executive Director, Communications & Editor-in-Chief PRINCIPAL and the supervision of the NAESP Executive Director. The Position will be available beginning June 1, 2018. Applicants should mail a letter of interest and a resume to Dr. Kaylen Tucker, Associate Executive Director, Communications & Editor-in-Chief PRINCIPAL, 1615 Duke Street, Alexandria, VA 22314-3483 or ktucker@naesp.org.


The Digital Communications Associate possesses experience in editing, writing, design, social media, and Web content management systems. Serving as an integral member of the Communications and Publications Team, the successful candidate plays a major role in NAESP’s digital assets, including its social media channels, websites, and e-newsletters. This position is directly responsible for the development and execution of social media strategies to improve member awareness and engagement in NAESP programs and initiatives. The specialist also manages website content; writes and edits articles, blog posts, and media materials; and manages photography projects and supports communications planning and media outreach. This role requires cross-team collaboration in a fast-paced environment.

 

Qualifications: 

  • Bachelor’s degree in communications, public relations, journalism, advocacy or marketing
  • At least five years of experience as a communications professional, preferred
  • Experience working for a nonprofit or advocacy-focused organization preferred; Priority will be given for K-8 content knowledge
  • Superior writing and editing skills; knowledge of AP style
  • Evolving mastery of professional e-marketing and popular social media platforms
  • Working experience with HTML and content management systems as well as video production and desktop publishing software
  • Ability to manage numerous projects simultaneously in a fast-paced, work environment
  • Proven experience working with limited budgets and demanding deadlines
  • Team player with good listening skills and “can-do” attitude
  • Ability to collaborate with employees and volunteers with tact and efficiency
  • Self-motivated; strives for flawless execution and researches new techniques
  • Excellent organization, presentation and problem-solving skills

Essential duties and responsibilities include but are not limited to: 

  • Lead the development and implementation of social media strategies
  • Manage social media assets, including Twitter, Facebook, LinkedIn, and YouTube
  • Monitor, analyze, and report social media metrics
  • Write, edit and manage content for the Communicator e-newsletter and Principal’s Office blog
  • Manage photography and videography projects with support from consultants and vendors, including photo shoots, photo galleries, slideshows and videos
  • Support communications and marketing planning; develop and document promotional strategies and timelines
  • Support website postings of news releases and other media related content
  • Educate staff and volunteers on digital communications

About National Association of Elementary School Principals (NAESP)
The National Association of Elementary School Principals (NAESP), founded in 1921, is a professional organization serving almost 20,000 elementary and middle-level principals. As an organization, it operates through a network of affiliated associations in every state. Additionally, NAESP has members in Canada and many countries overseas. The Association believes that the progress and well-being of every child must be at the forefront of all elementary and middle school planning and operations. Further, NAESP members accept the challenge inherent in research findings that the development of quality education in each elementary and middle school depends on the expertise, dedication, and leadership of the principal. As the representative of principals serving some 35 million children from pre-kindergarten through eighth grade, the Association is committed to excellence in elementary and middle level education as the foundation of all future academic achievement.
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